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BigXthaPlug

BigXthaPlug’s ‘Better Over Time’ Rollout Turns Album Week Into a Direct-to-Fans Test

BigXthaPlug’s ‘Better Over Time’ Rollout Turns Album Week Into a Direct-to-Fans Test

2026-10-25
By:
In: Hip-Hop & R&B

BigXthaPlug’s new album ‘Better Over Time’ is set for an Oct. 30 release, but the rollout is already making noise with pre-orders, exclusive fan access and a bigger question about where hip-hop album campaigns are headed next.Continue Reading

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