J. Cole has tapped into the world of “type beats” for his latest (and most unorthodox) release: a surprise song called “Procrastination (Broke)” — check it out below.
Rather than being rolled out on Cole’s official channels on Spotify and Apple Music, the track was uploaded to YouTube late Wednesday (January 18) by a largely unknown producer from Brooklyn, New York named Bvtman.
As explained in the song’s cover art — a screenshot of a message the Dreamville boss sent to Bvtman — the Roc Nation rap star was struggling for inspiration one day when he searched “J. Cole type beat” on YouTube and came across the producer’s instrumental.
After penning some rhymes to the beat, Cole decided against keeping it locked away in his vault and instead granted Bvtman permission to share the song with the world as a token of his appreciation for him and other producers.
“This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world,” Cole wrote in the message. “It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH.
“On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this. This is some shit that would normally stay in the vault, but I don’t want to hold onto the music like that no more.”
He added: “This is for you and whoever else need to hear it. God bless bro and keep doing what you do!”